Europe Click and Collect Grocery Market

The Europe Click and Collect Grocery Market was valued at US$ 46.51 billion in 2024 and is projected to reach US$ 276.39 billion by 2033, growing at a CAGR of 22.00% during the forecast period. The integration of online grocery shopping with in-store or designated-point pickup has proven to be a flexible and cost-effective model. With rising demand for convenience, safety, and time efficiency, this market continues to grow robustly across Europe.

Business Apr 19, 2025 30 Add to Reading List

Europe Click and Collect Grocery Market Trends & Forecast (2025–2033)

Summary

The Europe Click and Collect Grocery Market was valued at US$ 46.51 billion in 2024 and is projected to reach US$ 276.39 billion by 2033, growing at a CAGR of 22.00% during the forecast period. The integration of online grocery shopping with in-store or designated-point pickup has proven to be a flexible and cost-effective model. With rising demand for convenience, safety, and time efficiency, this market continues to grow robustly across Europe.

Market Overview

What Is Click and Collect Grocery Shopping?

Click and Collect allows consumers to order groceries online and pick them up from a store or designated collection point. This hybrid model merges the convenience of online ordering with the flexibility and immediacy of physical pickup, eliminating the need for home delivery.

Europe Click and Collect Grocery Market Outlook

Why Is It Gaining Popularity?

Convenience & Flexibility: Shoppers enjoy selecting a pickup time that suits them, skipping in-store queues.
Cost-Effective: Reduces or eliminates delivery charges.
COVID-19 Legacy: The model surged during the pandemic and remains preferred for its contactless shopping benefits.
Consumer Control: Especially important for perishables, Click and Collect gives shoppers confidence in the freshness and quality of their selections.

Key Market Drivers

1. Surging Demand for Convenience

Europe's urbanized and fast-paced population values time-saving shopping experiences. Click and Collect aligns with the need for efficiency, especially among working professionals and families.

Stat Insight: As per GSMA Intelligence, 86% of Europeans (474 million individuals) subscribed to mobile services in 2021, rising to an estimated 480 million by 2025—enhancing mobile-based grocery ordering.

2. Growth in Online Grocery Shopping

Digital transformation in retail is leading to increased trust and use of online grocery platforms. Click and Collect complements this trend by allowing faster access to groceries without the unpredictability of home delivery.

UK Case Study: 63% of UK adults in 2024 prefer shopping for groceries online, indicating strong potential for hybrid models like Click and Collect.

3. Technological Advancements

Real-time inventory tracking
Seamless order management
Integration with mobile apps
These developments ensure an optimized consumer experience, reduce wait times, and improve order accuracy.

Market Challenges

1. Logistical and Operational Complexity

Retailers must invest in advanced systems to manage inventory, coordinate pickup times, and avoid bottlenecks. Without streamlined operations, delays and errors may degrade customer satisfaction.

2. Limited Reach in Rural Areas

Rural adoption is still sluggish due to:

Limited access to collection points
Lower digital literacy
Inadequate infrastructure
Retailers must overcome these hurdles to expand inclusivity.

Segmental Analysis

By Product:

Vegetables and Fruits – Driven by consumer demand for fresh, healthy produce with a quick pickup turnaround.
Dairy Products
Staples and Cooking Essentials
Snacks
Meat & Seafood
Others

By Purchase Type:

Subscription Purchase – Favored for regularity, budget control, and convenience.
One-Time Purchase – Popular among occasional and price-sensitive shoppers.

Country-Wise Market Insights

United Kingdom

The UK market is among the most mature, thanks to strong e-commerce penetration and rapid technological adoption. Retailers like Tesco and Sainsbury’s lead the charge, with innovations like real-time stock visibility and express pickup.

Notable Development: In Jan 2023, Sainsbury’s partnered with Just Eat to offer groceries via rapid home delivery, complementing their Click and Collect model.

Germany

The model is booming in urban centers where consumers value efficiency. German retailers focus on digitized systems to enhance customer satisfaction.

Nov 2024 Highlight: Online supermarket Knuspr teamed with Amazon to service Prime members under "Knuspr on Amazon."

France

High adoption in metropolitan areas, thanks to traffic congestion and time limitations. Retailers like Monoprix and Franprix are expanding collection points and lockers.

March 2022: Casino Group partnered with Eat France to provide 30-minute grocery delivery, indirectly supporting hybrid shopping models.

Italy

Urban consumers are adopting Click and Collect rapidly. Investments are being made in cashier-less stores and smart inventory systems.

Nov 2023: Conad opened Italy’s first fully cashier-less supermarket, signaling growing digital transformation.

Spain

Urban demand is rising. Click and Collect helps reduce delivery wait times and costs.

March 2022: Carrefour opened its first distribution hub dedicated solely to online grocery orders.

Spotlight on Market Segments

Vegetables and Fruits

Consumer health consciousness is fueling growth. Fresh produce pickup aligns with buyer preference for visual quality inspection, even in online orders.

Subscription-Based Model

Gaining momentum due to: